ABOUT   

I’ve worked on the creative side of digital media for more than 15 years, building and managing teams, developing content strategies, shaping media brands, bending storytelling mediums, connecting people, and solving problems in-house for digital media companies and externally for brands seeking to authentically connect with their consumers.

I’m especially fascinated by the intersection of art and science and have been applying qualitative and quantitative data to the creative process since the pre-IPO Comscore days. I leveraged this passion, mostly in the Editor-in-Chief capacity, throughout my career and love discovering other disciplines where it’s equally effective.  

I’ve written for Comedy Central, Maxim, Stuff, Men’s Journal, CNet and Details Magazine, spoken at dozens of media industry events, featured in PR Week, Mashable, Washington Post, and appeared as a media thought leader on ABC’s Good Morning America, Fox News, CBS News, and the Howard Stern Show.